Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief ads, service offerings, product listings, or videos to web users. It primarily works on a pay-per-click (PPC) model—advertisers are charged when users click on their ads.

Key Features of Google Ads:

1. Ad Types

• Search Ads: Text ads that appear on Google search results when people search for specific keywords.

• Display Ads: Visual banner ads that appear on websites within the Google Display Network.

• Video Ads: Ads that play before or during YouTube videos.

• Shopping Ads: Product-based ads that appear in Google Shopping.

• App Promotion Ads: Promote mobile apps across Google’s platforms.

2. Keyword Targeting

• You choose keywords relevant to your product or service.

• Google shows your ads to users searching for those terms.

3. Audience Targeting

• Target by location, demographics, interests, and online behavior.

• You can also use remarketing to target people who previously visited your site.

4. Ad Auction & Quality Score

• Ads compete in an auction. The winner isn’t just the highest bidder but also the one with a higher Quality Score (based on ad relevance, expected clickthrough rate, and landing page experience).

5. Budget Control

• You set daily or monthly budgets.

• You can pause or stop campaigns at any time.

6. Analytics & Optimization

• Google Ads offers detailed reports.

• You can A/B test ads, adjust keywords, or improve landing pages for better performance.

Benefits of Google Ads:

• Immediate visibility on Google.

• Highly targeted.

• Measurable and trackable results.

• Scalable for small and large businesses.

Would you like help setting up a campaign or understanding how to use Google Ads for your specific business?